Marketing

MRKT 275 – Essentials of Marketing
Research (on-line course)         3
A basic introduction to all facets of the research process as they apply to solving strategic marketing problems. Course exposes the student to both qualitative and quantitative research methods; research design considerations; sampling principles; data collection techniques; analysis and interpretation of data; report writing and other related topics. Currently this course if offered on-line only, throughout the entire academic year.

MRKT 301 – Principles of Marketing   3
Examination of domestic and global environments and understanding of the elements of marketing strategy, including target marketing, marketing research, organizational and consumer buying behavior, product, promotion, pricing, and distribution fundamentals.  Pre-requisite: ACCT 201 – Elements of Accounting II.  Business Administration majors must complete all Level 1 courses with a “C” or better. Fall, Spring

MRKT 340 – Advertising and Sales Promotion 3
An in-depth investigation of both global and domestic advertising as a vital element of an organization’s marketing strategy. The student will study, research, and prepare all major facets inherent in executing an advertising campaign for a real company. Pre-requisite: MRKT 301 – Principles of Marketing. Fall

MRKT 386 – Retail Management         3
Detailed study of all aspects of managing a retail establishment. Includes financial analysis, marketing research and strategy planning, employee administration, location analysis, and an in-depth study of the current retail environment. Pre-requisites: MRKT 301 – Principles of Marketing. Spring

MRKT 294, 494 – Independent Study,
Undergraduate Research           1-6
INDEPENDENT STUDY: An individualized study not listed as a regular course in the University catalog. Content, etc., to be determined by instructor and the student. Requires approval by department chair.
UNDERGRADUATE RESEARCH: Research topic must be approved prior to registration by instructor. Written analysis of research activities required at end of semester. Requires approval by department chair.

MRKT 297, 497 – Business Internship,
Externship, Cooperative Education        1-6
Student will be place in a company or agency which will provide the student with specific activities that will demonstrate the correlation between academic study and an actual work experience. The number of credits will be determined by the length of the internship and the hours worked. Students may take up to twelve semester hours, receiving a maximum of three semester hour credits in the Business Administration major. Pre-requisites: Must be a junior/senior business student. Student Internship Application approved by department chair is required. Business Administration majors must complete all Level 1 courses with a “C” or better. Fall, Spring, Summer.

MRKT 299, 499 – Special Topics, Readings    1-6
SPECIAL TOPICS: A uniquely-designed advanced topics course within a specific discipline. Course content and other related academic requirements to be determined by the instructor. Requires approval by department chair.

READINGS: Readings in educational and various specific professional publications and journals related to a specific academic discipline. Requires approval by department chair.