Forms and Reference Materials: Brand and Graphics Standard Manual (PDF) Customer Response Card (PDF) DSU Logos Editorial Style Handbook (PDF) Student Employee Handbook (PDF) Video Authorization Form (PDF) Request Forms: Business Card Request Form Envelope Request Form Letterhead Request Form Mailing Request Form (PDF) Name Tag Request Form Production Request Form (PDF) Tradeshow Display Request Form Videotaping Request Form (PDF) Production Request Form (PDF)

Mission Statement

The Office of University Relations supports the mission, vision and values of Dickinson State University by enhancing the university’s identity, increasing knowledge of the university’s quality educational opportunities and services, and generating support for the university’s activities, programs and initiatives through well-planned and executed communication efforts to internal and external audiences.

Our Focus

• Strengthening the university’s image and identity
• Meeting the public relations needs of the university
• Marketing the university to prospective students
• Providing accurate news and other information about the university to on- and off-campus audiences
• Coordinating the university’s communications in emergency situations

In addition to working with you to strategically advance your department or program, University Relations provides a wide variety of tactical support services, including news releases, photography, event promotion and much more. Our professional staff is available to advise and help you, whatever your marketing or communication needs may be. Please call, e-mail or stop by the University Relations office in May Hall, room 318. We look forward to working with you.

University Relations Staff

Marketing
Marketing is more than communication and promotion. It takes into account the needs of your audience, the  benefits of your program, the ways in which those benefits are delivered, the price of your program, and the manner in which the program and its benefits are communicated. If you want to grow and advance your program, the University Relations staff can help you analyze, plan and execute strategically to meet both your goals and the needs of your customers.
 
News Bureau

Releases: What makes news depends very much on you. All faculty and staff help advance the institution. Unless you tell the Office of University Relations when you have something of interest, it may be missed. If you have a newsworthy item about a class project, personal accomplishment or student achievement, please let us know. Feature stories or general information copy may be submitted at any time. Give us a call with your news. We’ll take it from there.
Among items we are looking for are:

• instances when "nobody does it better than we do" (with specifics)
• when you make a recognizable contribution to the quality of life in North Dakota (services, classes, projects and research are of interest )
• when (and exactly how) we have made Dickinson State University more attractive to prospective students and their families
• when (and as far in advance as possible) prominent visitors are expected
• anything with a special twist or approach
• when University faculty and staff are involved in major news events (immediately)
• when our alumni distinguish themselves
• conferences attended, papers published or presented, etc.

Negative News: A major role of the Office of University Relations is to protect Dickinson State University from the impact of negative news. In the event of a negative development, please notify us immediately. By doing so, you will help preserve the University’s reputation.

Media Contacts: Need a name of a publisher, news reporter or contact? We have access to media contacts within the United States and Canada. We can arrange interviews with local reporters if the story holds some general public interest.

Press Conferences: If you have reason to call a press conference, contact the Office of University Relations for assistance. All Dickinson State University press conferences will be coordinated through the Office of University Relations.

Photography: We will take photos of campus events. We will also snap pictures for promotional purposes. Please notify us as soon as possible when you will have a photo opportunity. Pictures of student activities are especially in demand from area media.

We maintain a faculty and staff photo file to be used for news releases and internal publications. If you are new, please contact Shanna Schoch to have your picture taken.

Advertising
All University advertising for newspaper, TV, and radio is to be approved and coordinated through the Office of University Relations. The University has standing agreements with most of the local media for reduced advertising rates and billings.

Publications Services

Design/Production: We can design, write copy and lay out your brochures, flyers or other promotional material. Turn around time is based on the complexity of the project. When planning, please account for in-house designing and printing.

Publications/Design Policy: In order to maintain a quality graphic image, all printed materials, with the exception of business letters, require the Office of University Relations sign-off prior to printing. If you require design assistance for any publication or project, please complete the Production Request Form  and send it to Ron Treacy.

Project Production: The Office of University Relations makes use of a production schedule in managing our publication projects. Your project will be placed on the schedule on a first-come-first-serve basis with agreed upon completion deadlines identified. If you require mailing assistance for your project, please complete the Mailing Request Form. Please contact Ron Treacy to discuss details of your project.

Logos: Need a Dickinson State University or Blue Hawk logo? Call us for camera-ready art, or they may be downloaded here. Please view the Brand and Graphics Standard Manual (PDF).

Reference Materials:  The Office of University Relations has materials to view and use as a reference.  Student Employment Handbook

Comments: The goal of the Office of University Relations is to provide our DSU clients with the highest quality marketing and communications products and services.  Your feedback will help us continue to achieve that goal by filling out the Customer Response Card.

Campus Communications

DSU Digest: Printed weekly during the fall and spring semesters and bimonthly during the summer months. The Digest includes campus news and announcements of interest to faculty and staff. Non-campus generated news and announcements must pertain to the campus in some manner. Advertising/fund-raising items must be for non-profit purposes and be University related.

Copy can be submitted to Heidi Larson by Thursday noon. Copy should include dates for publication, source—whether office or individual—phone number and date submitted. Copy also may be delivered in person or through campus mail.

Campus Calendar: A calendar of events is published monthly by the Office of University Relations. Please submit information to Heidi Larson no later than one week before the end of the month. Include a brief description and the name of the event, the date, time and location.

Channel 20: We coordinate the announcements on cable access channel 20, which can be viewed by Consolidated cable TV subscribers. If you have something you want posted, let us know. Information is updated as necessary. Copy should e-mailed to Heidi Larson and include as much information as possible. As a minimum, please include the name, date and location of the event, whether there is a charge for the event and contact information.

Website Management
The Office of University Relations manages the official university website, dickinsonstate.edu. The webmaster creates, maintains, and updates the information content of the university website and manages the technology and programming used in making the site accessible through the Internet to a variety of key audiences. Requests by faculty and staff for changes to web pages should be directed to Kyle Thiel.

Miscellaneous Services

Videotaping:  We coordinate videotaping of University events on and off campus.  If you have an event to be videotaped, let us know.  Submit the Videotaping Request Form and the Video Authorization Form to Ron Treacy no later than two weeks prior to the event.   

Letterhead and Envelopes: The University bids letterhead and regular number 10 envelopes on an annual basis. Orders must be placed through the Office of University Relations with the vendor. The minimum order is 500 pieces. Window envelopes and larger envelopes such as 9x12 or 10x13 may be ordered and are charged to your department. To place your order, contact Heidi Larson.

Business Cards: Business cards are ordered through the Office of University Relations and charged to your department. The minimum order is 250. To order your business cards, submit your information to Heidi Larson, or click here to submit your information online. Include your name, title, e-mail address, office telephone number and office fax number.  Please limit your business card to no more than seven lines. Your email address will have the dickinsonstate.edu domain name attached to it.  The dickinsonstate.edu domain name is an alias for the dsu.nodak.edu. 

Name Tags: Individual Dickinson State University name tags are available and charged to your department. To order a name tag, submit your information to Heidi Larson, or click here to submit your information online. Include your name, title and whether you prefer a pin-on or magnetic style.

Campus Switchboard
The telephone number for the general information is 701-483-2507.  This number is automated for incoming callers to choose one of four options:

1. Admissions/Recruitment
2. Financial Aid
3. Development and Alumni
4. Stay on the line to visit with a representative. 
   This line automatically transfers to 483-2787 which is maintained by the Office of University Relations. 
   The toll-free telephone number 1-800-279-4295 is maintained by the Office of Student Development.

Campus Switchboard: 701-483-2507
Office of University Relations: 701-483-2787
Fax: 701-483-2025
Nationwide Toll Free: 1-800-279-HAWK